What Will It Take is a media, collaboration, learning, and social engagement platform that inspires, connects, educates and engages women everywhere to advance in all levels of leadership and take action.

What Will It Take acts as a connective tissue bringing together existing stakeholders and champions of women’s leadership across industries on a single platform to foster collaboration and coordination.

We believe there is no limit to what people can achieve when mission and outcome are aligned.


Business and Media

Follow the movements in the business and media industries by organizations and leaders who are working toward gender equality.

Women & Politics

Articles about what women in the political realm are achieving, how we can get more women in office, and the organizations that are helping women everywhere push for parity in politics.

Featured Articles

A list of relevant articles written by Marianne Schnall featured in publications such as CNN, Huffington Post, the Women's Media Center and more.

What Will It Take will feature both in-person live events and a digital platform to encourage women across the country to move the dialogue forward about women’s leadership.

What Will It Take will act as a megaphone for the voices and organizations of the women’s leadership movement and spur on an ongoing campaign to educate, inspire and prepare women across the country to become civically engaged and run for elected office, as well as pursue other positions of leadership and use their voices towards change.

We will provide a centralized space to connect women and allies to organizations, trainings, events, actions, tools, and other helpful resources.

Events and Updates

Upcoming Events

Inspired by Marianne Schnall's widely circulated article, "2018 Will be the Year of Women," What Will It Take and Intentional Media will be launching ...

Year of Women

What Will It Take is proud to present the new YearofWomen.com site.

Fall 2017 News and Updates

A message of gratitude from WWIT cofounder Marianne Schnall, powerful quotes on why we need more women leaders, important articles, and a video from a panel discussion about Women, Leadership & Power.