What Will it Take Movements is proud to announce Women & Money: Making Money Moves that Matter, a platform for action to mobilize more women and feminist men to invest and fund gender lens initiatives.  

Trillions of dollars will be inherited by women in the next two decades, yet most women, and even 46% of women of influence, still have fears of going broke. More than 90% of women believe they need to be involved with their financial strategies. The gender wealth gap (assets and income) for women is real and most intensely felt by women of color.  

What will it take for all women to get in the game of money and move their entire purse in alignment with their values? What are the tools and conversations that women need to have to more easily activate their capital as impact investors and social justice givers? Our Women & Money Initiative will explore the answers to these questions as we strive to highlight how critical it is for all people to invest with a gender lens and how it best serves social change for our economic, political and financial systems.  


September 16-17 2019 | Austin, TX


A gathering of fierce leaders in the philanthropy, investing and activist community will gather on September 16-17, 2019 to discuss and frame an agenda of actions and solutions to encourage more people to think about gender and impact when they give, spend and invest.  

We will accompany the event with an online portal at the What Will It Take site featuring additional video and editorial content, resources and information, as well as a call-to-action for Women & Money: Making Money Moves that Matter to mobilize resources, build knowledge and share insights around gender-lens giving and investing. Find out more.

For sponsorship and partnership opportunities, please contact What Will It Take founder Marianne Schnall. 

See what activists, philanthropists and investors are saying about women and money 

“We all know money is power. And women won’t be equal with men until we are financially equal with men. Getting more money into the hands of women is good for women, but it’s also good for their families, for the economy, and for society.”

—Sallie Krawcheck—
Cofounder and CEO of Ellevest 


“Women are absolutely more active now. They are demanding equality, pure and simple. They see more and more every day the ways in which they don’t have it. Women have the resources to pay for change, to do their own research, to tell their own stories.”*

—Cynthia Nimmo—
President and CEO of Women’s Funding Network

“2018 is the year of gender lens investing. It’s the year of so many things around gender equality: women’s economic advancement, looking at women as powerhouse markets, women coming to the floor as investors, using their voice.” 

—Suzanne Biegel—
Founder of Catalyst at Large

“On the economic side, if we are going to out-innovate, out-compete, and out-educate other countries, our competitors, we are only going to succeed if women are leading the way. And that’s largely because women are now graduating with more than 50 percent of advanced degrees, more than 50 percent of college degrees, and women-owned and minority-owned businesses are the fastest growing sector within small businesses. With women’s participation in the economy, in economic and political decision-making, we would have a better result.”* 

—Kirsten Gillibrand—
New York Senator, founder of Off the Sidelines

“Investments with a gender lens are not small or soft or pink. These are mainstream quantitative approaches to analyzing future risk and opportunity.”

—Jackie VanderBrug—
National Advisor, Gender Lens Investing

“We’re in a very critical moment in our nation’s history where women feel a lot more energized, responsible and motivated to share their stories about the role of philanthropy in activism, which has traditionally been hard to talk about. Women are finding and owning their voices.”*

—Donna Hall—
President and CEO of Women Donors Network

“We are slowly seeing a shift in the common narrative that profiles communities of color as being the recipients of charity, to one that celebrates women of color as powerful philanthropists, driving significant resources and social change across our region.”* 

—K. Sujata—
President and CEO of Chicago Foundation for Women

“This new wave of donor activists isn’t one-dimensional and that’s what’s so exciting. They are Millennials, they’re Gen Y, they’re Gen Z, they’re stay-at-home moms and work-outside-the-home moms, they’re single, they’re married, they work in tech, in finance, in media—you name it. It’s every woman, and she’s paying to shift the policies and systems that prevent women and girls from advancing.”* 

—Cynthia Nimmo—
President and CEO of Women’s Funding Network

“If [people] choose to get involved, they will be blown away by how joyful it actually is and how much fun it really is. And if they put their brains and their energy and their money behind something, they really can contribute to changing the world.”* 

—Melinda Gates—
Philanthropist, Cofounder of the Bill & Melinda Gates Foundation 

“Giving is a universal opportunity. Regardless of your age, profession, religion, income bracket, and background, you have the capacity to create change.”

―Laura Arrillaga-Andreessen―
Founder of Laura Arrillaga-Andreessen Foundation

* These quotes are condensed from interviews by What Will It Take founder Marianne Schnall; the originals appeared in her articles and/or her book What Will It Take to Make a Woman President? Conversations About Women, Leadership and Power. 



Click here for tools and organizations that promote gender-lens investing and philanthropy



What We’re Learning in Women’s Philanthropy Around Gender Lens Investing
by Tuti Scott




The Rising Activism in Women’s Philanthropy
by Marianne Schnall





Turning Intentions into Action: How to Boldly Implement Gender Lens Investing
by David Venn




How to Put Your Money Where Your Feminism Is
by Geri Stengel





A Regional Philanthropy Summit Dives Into Giving With a Gender Equity Lens
by Julia Travers




What Makes Women Investors Different: And Why Does It Matter, Anyway? 
by Morgan Simon