Inspired by Marianne Schnall’s widely circulated article, “2018 Will Be the Year of Women,” What Will It Take and Intentional Media will be launching Year of Women, a year-long integrated digital, media and event campaign that will facilitate the critical conversations, connections, and actions needed to elevate women in business, politics, media and finance.

More details on these events coming soon! Sign up for our newsletter to receive updates and information about them as they become available.


May 2019 – Power and Parity: The 50×50 Vision for Global Women’s Leadership
Washington, DC
This public event will be held in partnership with the Wilson Center’s Global Women’s Leadership Initiative. The aim of the event is to analyze the global landscape of women’s political leadership, the critical gaps that persist, and  innovations in providing more opportunities, pathways and power for women leaders. Throughout the event, we will focus on how we can ensure more women rise to political leadership, and, most importantly, where we go from here.

July 2019 – Women & Sports: How Women Will Lead the Way in Sports and Beyond
Seattle, WA
Studies show that sports participation plays a pivotal role in developing successful women leaders, yet women still lack equal opportunity, pay equity, and endure countless double standards both on the fields of play and off. How do we create a pipeline to develop women leaders in all areas of the sports industry? How can teams, leagues, sponsors, and the media work together to lead the way in driving diversity?

What Will It Take will host a conference in Seattle, home to two professional women’s sports teams, the defending WNBA champion Seattle Storm, and the NWSL Seattle Reign, bringing together leaders from across the industry to elevate the discussion of gender disparity and other issues in the business of sports. More information coming soon!

August 2019 – What Will It Take: Women & Media
Los Angeles, CA
Hosted in partnership with The Representation Project, this timely event will address the portrayal of women in the media,  the need for more women leaders in the media industry, and how media can drive gender equality.

September 16-17, 2019  – What Will It Take: Women & Money
Austin, TX
What Will It Take will host an event in partnership with leading voices and organizations on women moving money as consumers, investors and philanthropists as a powerful force to drive transformative change. Find out more.

September 2019 – What Will It Take to Create a Workplace Culture of Respect, Equity and Value for All
New York, NY
In partnership with A CALL TO MEN—a respected leader on issues of manhood, male socialization and its intersection with violence, and preventing violence against all women and girls—this half-day event will bring together champions of workplace equity and diversity and inclusion from across industries to help understand what steps can be made toward achieving true equity in the workplace. The  event will consist of a keynote address, corporate case studies, and a panel of leaders who have committed to participate in ongoing training in partnership with A CALL TO MEN. More information coming soon!


More event announcements coming soon!


What Will It Take: Men as Allies in Gender Equality
On October 25th, 2018 What Will It Take partnered with our sister brand SOCAP (Social Capital Markets) to host a panel discussion about gender relations in the public and private sectors. In this panel, leaders working to advance gender equality, prevent men’s violence against women, and change outdated paradigms in the business/entertainment world and beyond shared some of the ways that women and men are working together in solidarity to address these issues, and how investors and corporations can shift workplace culture to one of respect, equity and value for all. Moderator: Marianne Schnall, founder, What Will It Take; Panelists included: Ted Bunch, Co-founder, A CALL TO MEN; Mauricio Mota, Founder and Co-President, Wise Entertainment; Adrienne Becker, CEO and a Co-Founder of Level Forward and Co-Founder of Killer Content.
Watch the video and find out more.

Raise the Bar: Using Your Voice to Make a Difference
On October 16th, 2018 
What Will It Take joined with the Women’s Sports Foundation at their Athletes Leadership Summit to present an important conversation “Raise the Bar: Using Your Voice to Make a Difference.”  Moderated by Sandra Richards, Managing Director at Morgan Stanley, Marianne Schnall, What Will It Take founder and author of What Will It Take to Make a Woman President?joined veteran sports journalist and advocate Sam Marchiano as they talked with 2012 gold medalist in gymnastics Jordyn Wieber, an outspoken voice for change. Marianne also had the privilege of interviewing keynote speaker and Women’s Sports Foundation founder Billie Jean King.
Read the interview and find out more.

What Will It Take: Women’s Political Leadership
On October 15th, 2018 we held our Women’s Political Leadership Event at NYU’s Skirball Center in New York City. It was an inspiring evening featuring Marianne Schnall’s Q&A with Democratic Leader Nancy Pelosi and a panel discussion moderated by Pat Mitchell in which Symone Sanders, Brittany PacknettAlessandra Biaggi, and Kerry Healey offered their powerful insights on why it’s so crucial to have more women in politics and how we can all get involved in making that happen.
Watch the videos and find out more.

What Will It Take to Make Media that Advances Gender Equality?
On August 23rd, 2018 we held our What Will It Take to Make Media that Advances Gender Equality? event in Beverly Hills. The event—which kicked off our Women & Media initiative and was part of our Year of Women campaign—was attended by a variety of media makers and featured a panel conversation moderated by WWIT founder Marianne Schnall with Jennifer Siebel Newsom (Filmmaker; Founder & CEO, The Representation Project), Brenda Robinson (Women at Sundance Leadership Council; USC Annenberg Inclusion Initiative) and Caroline Heldman (Political Science professor at Occidental College; Research Director of the Geena Davis Institute on Gender in Media). This timely event was in partnership with Second Lady of California Jennifer Siebel Newsom and her organization The Representation Project and addressed the influence media has on culture, the need for more women leaders and diversity in the media industry, and how media can drive gender equality.  Special thanks to Shelley Zalis and The Female Quotient for hosting us and their support of the event.
Watch the videos and find out more.